Refreshing Our Strategic Plan

As UBC passes the halfway point on its strategic plan, Shaping UBC’s Next Century, the time is right to revisit the plan and define the university’s specific priorities and actions for the next three to five years. The process included opportunities for members of the UBC community to provide their input beginning in the fall 2024.

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Why refresh the Strategic Plan?

Launched in 2018, Shaping UBC’s Next Century, was created with significant input from the UBC community. Through workshops, surveys and other vehicles, members of the UBC community provided their thoughts and ideas on the university’s vision, mission, values and goals. For more information on the strategic plan, including other plans and frameworks across the university, please visit https://strategicplan.ubc.ca/

Much of the work that went into developing the strategic plan remains vital and relevant today, though the environment for UBC, and for post-secondary institutions, has changed significantly. By revisiting and refreshing our strategic plan, we can celebrate and build upon our successes, apply lessons learned, adapt to a changing higher education and research landscape, and continue our trajectory of transformation, propelling UBC to even greater heights. Notwithstanding challenges, there is no question that the future is bright for UBC.


Refresh objectives

The intention of the refresh is not to replace our current strategic plan, but to define a series of priorities and actions for the next three to five years, largely focused on UBC’s academic and research mission. As such, the strategic plan refresh process will focus on four broad interrelated objectives:

  1. Envision what kind of university UBC strives to be over the next 25 years, to 2050.
  2. Define shorter-term priorities and actions over the next three to five years, especially with regards to our core academic and research mission.
  3. Establish metrics to track the university’s progress.
  4. Continue to mobilize and support the achievement of the goals of UBC’s existing institutional plans such as the Indigenous Strategic Plan, Strategic Equity and Anti-Racism (StEAR) Framework, as well as Faculty-level plans.

How we’re listening to the UBC community

In fall 2024, UBC initiated a two-phase engagement process across both campuses to help shape its refreshed strategic plan. Phase 1 (Fall 2024), focused on envisioning the kind of university UBC aims to become over the next 25 years. More than 1,600 participants contributed more than 5,900 data points. Engagement activities included:

  • Workshops and meetings engaged UBC leadership, faculty, students, staff, alumni and community members.
  • Pop-up events brought the conversation to various groups and spaces across both campuses.
  • An online survey provided an accessible platform for all community members to contribute.

Throughout this engagement, we gathered input on the pressures shaping UBC’s trajectory and the university’s vision for the future. This feedback was carefully analyzed, and recurring themes were identified. These insights will shape the next phase of the strategic refresh.


Next steps

Looking ahead, we plan to finalize the priorities and actions identified within the plan, with the intention of seeking endorsement from both Senates and the Board of Governors this spring. The final, refreshed strategic plan will be officially launched in the fall.