Questions and answers


Why does UBC have a strategic plan, and what is it used for?

The strategic plan sets out UBC’s vision, priorities and goals for the next several years. It is a key document that helps us articulate our institution-wide priorities, with detailed goals and actions that allow us to achieve these priorities.

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Why is UBC creating a new plan now?

Since Place and Promise was launched in 2009, the university has made great progress. It will serve us well to pause and reflect on our achievements and our changing world, and to think about how we would like to grow and adapt over the next 25 years.

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Will Place and Promise still exist?

Place and Promise was introduced in 2009 by President Stephen Toope. This plan will remain in place until a new plan has been endorsed by the UBC Board of Governors.

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Will the new strategic plan be for both the Vancouver and Okanagan campuses?

UBC’s people live and work across the province of British Columbia – at our two main campuses in Vancouver and the Okanagan, at our distributed learning sites in hospital and health care centres throughout the province, and at unique locations such as the UBC Learning Exchange. Our strategic plan will apply to initiatives throughout our institution.

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How will the new strategic plan relate to existing Faculty and Administrative Unit plans?

UBC’s Next Century will establish institution-wide priorities, goals and actions, with an emphasis on identifying those questions in which we believe UBC can drive transformative change.  The great work done by our Faculties and Administrative Units will be the foundation on which UBC’s Next Century is built.  Faculty and Administrative Unit strategic plans are focused on questions of primary concern to those Faculties and Units, whereas UBC’s Next Century will focus on the big ideas and challenges we face together as a university.

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What goes in a strategic plan?

A strategic plan typically sets out an organization’s vision and priorities, together with accompanying goals and actions, which are realized over several years through an implementation plan and appropriate resourcing. It is considered to be a foundational document that articulates a high-level vision and/or direction that other institutional plans can align with.

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How long will the new strategic plan be in place?

It is anticipated that a new strategic plan will be in place for several years, and updated as necessary during this time.

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Who will ultimately decide what goes into the strategic plan?

We will consult broadly with members of the UBC community before making decisions about the priorities, goals and actions that form the backbone of the strategic plan.  These priorities, goals and actions will be drafted by a Steering Committee comprising faculty, staff, students, alumni and community representatives.  The draft plan will be shared with our community before being finalized and ultimately endorsed by the UBC Okanagan Senate, UBC Vancouver Senate, and UBC Board of Governors.  This process will be overseen by Professor Santa J. Ono, President and Vice-Chancellor, with his Senior Advisor, Dr. Emma Cunliffe, as project lead.

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What role can the campus community play in its development?

Engagement is vital in this process – from students, faculty, staff, alumni and external partners. Many of you have already shared your thoughts.  As the process unfolds, there will be further opportunities to share your ideas (both online and in-person). Learn more about how you can get involved.

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How can I stay in the loop during the process?

If you are interested in receiving updates on the strategic planning process and future opportunities to provide input on UBC’s Next Century, you are invited to sign up to our mailing list.

Updates will also be posted on this website.

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I have a question about the process, who can I contact?

If you have a question about the process, email info.strategicplan@ubc.ca.

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